Campaign narratives and success of candidates

A narrative not only makes for a more interesting story and, in turn, campaign season, but also can win a candidate a state, or even a general election. There have been more than a few surprising narratives driving the candidates' campaigns already this season, and I'm sure you wouldn't be surprised to hear me say that I will, again, be mentioning the Trump (I'm sorry, but as one of my professors once said, "He's the gift that keeps on giving"). The other not-so-surprising choice for a narrative-rich campaigner, I think, is easily Sanders.

I'll start with Trump and just get it out of the way.

Trump has capitalized on two things: fear and frustration with Washington. Trump has been unapologetically blunt, crass and, at times, down-right rude. He can get away with this, and even continue to climb in the polls, because his narrative is that he is new -- he's a successful business man, not a politician, and he swears to use his hard bargaining, his CEO know-how and his tell-it-like-it-is-edness to bring his enemy to their knees and to "Make America great again." How, you ask? "Well, first things first, let's get me elected." People go for that. Partly because of Trump's story telling -- "I'm a successful business man who, like you, is fed up with Washington" -- and partly because his followers just want to see what his specific plans are finally.

Sanders tells a similar story of being fed up, but his story is a little more history and policy-based. Sanders tells us that he has been in politics since the '70s, building trust with listeners. He, like Trump, acknowledges the calls for change, but addresses the change with more specific answers that might be harder for some followers to process than a general, "It's gonna be HUGE." His largest success, though has been embodying the "little guy" who takes on the enormous establishment that is lobby groups and Super PACs. Distrust of cookie-cutter politicians makes Washington the antagonist in both of these candidates' cases and, of course, makes themselves the protagonist.