I find it interesting that when you step back and analyze an article rather than just read it, you find that many articles are biased and have a strong elements of framing and agenda setting.
The Washington
Post has written several articles focused on the negative attributes of Trumps
personalities.They have headlines like
“To defend our Democracy against Trump….” Early in the article, they point out
that the Republican Party should do everything they can to stop Trump.This is an example of candidate attributes. They point out the flaws in the candidate’s
character in this article.In this same
article they show how Trump is completely at odds with the Republican Party,
which is a conflict frame.
The Washington
Post also published an article that is clearly a horse race frame about Cruz and Trump in a race against each other.The even say in the article that race has
entered a “combative phase” between Ted Cruz and Donald Trump.
The article “The
Plausibility of Ted Cruz” by New York Times, Ross Douthat talks
through Cruz’s policy issues on foreign affairs and economic stance.This is a clear issues frame.This article
also focuses on comparing Cruz to Rubio, using words like “attacking” when
discussing how Cruz and Rubio face each other.So we see some horse race framing
as well as conflict frames.Many of the national news, especially New
York Times and Washington Post, they will focus on one type of frame while at
the same time including some if not all four frames in their articles.
The 2016 presidential campaign has been underway for months, and various candidates have utilized various communication outlets and tactics to ensure voters that they are the best candidate for office. There are three themes that, over the entirety of the 2016 campaign season, have stuck out to me. These three themes and the candidates behind them have impressed me (whether or not I care to endorse them).
#1 Trump Twitter Tirades
From Donald Trump Twitter
Donald Trump has always made "good" use of his twitter, promoting his "enthralling" personal thoughts and spotlighting his "razor-sharp insight" into politics, but this campaign season, he has outdone himself. There is something to be said for the impact of "Twitter storms." Consumers go on them constantly and are immediately contacted by the organizations they drag through the mud, offering steals and deals to try to make amends and stifle public, negative publicity. Trump has used his Twitter storms and account as both an entertainment outlet and a tool for his campaign. His attacks on other candidates, the media and his bolstering of his own accomplishments have drawn attention and even headlines. As we have discussed in a course which revolves around political communication, a candidate must be able to attract attention and spark discussion on social media, as well as in traditional media. Trump has done just that both with his "shocker statements" in person, recapturing some of that spotlight, but also with Twitter storms taking the wind out of less entertaining candidates' sails.
From Donald Trump Twitter
Potential downfall: In a general election against Hillary, how will Trump's Twitter foot stamping and name calling fair against Hillary's ability to get into the nitty-gritty on the issues?
#2 The Revolution Rhetoric: Bernie Sanders
How many time have we heard Bernie Sanders say the words "political revolution" and "top one percent" in his speeches, at debates, in interviews, and at rallies? While some see Sanders' focus on the issue he is most passionate about -- corporate greed, fixing income inequality, changing a corrupt campaign finance system, etc. -- as a weakness, calling him a one-issue candidate, his supporters see it as more of a brand. Sanders' brand through his rhetoric, whether critics will admit it or not, have propelled him to where he is now. Sanders, a self-proclaimed Democratic Socialist was expected to be laughed out of this primary election (much like another presidential candidate this season). Through a radical, revolutionary brand in his rhetoric, and the help of many, many Millennials in voting and spreading the word, Sanders has rocketed to several neck-and-neck state primaries with Hillary Clinton. His rhetorical brand of a government "truly for the people" has connected with many voters' anger with Washington and corporate America's greed (again, does this remind you of another candidate?). It cannot be denied that Bernie's brand is catching wind either -- even Hillary Clinton began borrowing some of his lines recently. Might Hillary be considering Bernie's brand, and might she be considering a Bernie VP to better her own stance in the eyes of Democratic Independents? We'll have to see.
Potential downfall: While his rhetoric is exciting, many see him as a one-issue candidate and his young voter following, while excited about him, doesn't turn out to polls in quite the number his campaign might hope.
#3 Kasich's Kindness
John Kasich has time and time again refused to "go negative" against other presidential candidates. Many feel that it is this choice that has doomed Kasich's campaign to fail from the beginning, but I'm not so sure. Kasich has taken the opposite approach of a Trump or, most recently, a Rubio this campaign season, attempting to show through his actions, not fighting words, that he is the candidate that can "get stuff done." As the race progressed, it became more and more obvious that Kasich wasn't a frontrunner, and, while he survived into the top four, he wasn't destined to be the next president, so why remain gentle, kind, patient Kasich? Kasich, too, is promoting a brand, but not with rhetoric; his is with non-verbal cues, actions, and choices. Kasich maintains a brand, still, of selling his product instead of commenting on why the others' are inferior. There have been inklings, however, that Kasich's brand is strategic. If Kasich does not take opportunities to attack candidates, even if the opportunity is handed to him, he remains a friend and is has been suggested that this may be his ploy for VP. The Ohio governor may be using his political communication skills as a sort of Jedi mind trick on voters, and instead, he may be focusing his energy on the frontrunners' right-hand seat.
Potential downfalls: Kasich continues to pull delegates away from the frontrunners and runs the risk of contributing to a Republican convention in which his VP dreams are slightly more cloudy.
I am so incredibly excited to be in journalism, and my number one priority and my hope is that it shows while I'm on the job and in my finished product. As I've participated in gathering information and in reporting on the campaign trail, I have learned lessons, and sured-up others.
Bernie Sanders speaks at campaign rally at Morehouse College in Atlanta, Tuesday, February 16. Photo by Thomas Hartwell
First lesson: the devil is in the details. I've learned this the hard way previously. The campaign events and news stories that I have covered have allowed me to build off of the mistakes that I've made. Accuracy is everything in journalism, and so is integrity -- accurate quotes and assurance of permission are paramount. During interviews, I write times of reference for good quotes, passionate answers, jokes, etc. on my recordings. I also have interviewees write their names and contact information on a notepad as well as record those elements on tape. For absolute assurance of friendly relations and a happy interviewee, I have made a habit of emailing soon after the interview thanking them and requesting a response which, in writing, displays my ability to use their photos, names etc. in my stories or blog posts (I have an archive full).
A man who preferred to be called "St. Nick" and his friend, who preferred anonymity at the Morehouse College Bernie Sanders event, Tuesday, February 16. Photo by Thomas Hartwell
On that same note, a lesson that I've learned throughout my life, but that has been reinforced in my reporting: don't take people and your interactions with them for granted. I love nothing more than meeting new people, asking them about the things they love or hot-button issues and participating in a sort of dialogue. Journalism allows for a relationship to develop very quickly and last between interviewer and interviewee -- it also provides opportunities for relationships to go South quickly, but we'll put that to the side for now. These relationships with both the people interviewed and people you simply run into have the potential to impact you in the moment and benefit you down the road.
"Look like you know what you're doing and nobody asks any questions." This is a lesson that I learned early and that I apply often. Check out the story.
My research lessons are simple: 1. Make note of everything relevant to your topic; even if you feel like you have way too much information, you'll be able to make some pretty cool connections that you wouldn't have otherwise realized. 2. If someone else knows more than you on a specific topic, LEARN FROM THEM. Political science wasn't something I was entirely interested in until recently, and I have learned SO MUCH simply from listening to my colleagues.
Gabriel Ramos stands atop the media platform at the Morehouse College Bernie Sanders event, Tuesday, February 16. Photo by Thomas Hartwell
It is becoming increasingly clear to me how exciting my career will be and how small the world of journalism really is. I have had an absolute blast on the trail with my colleagues, and I know that the excitement of, "You got that interview?" and "There's a great angle for a shot over there" will continue and manifest itself in important professional relationships in coming months and years. Whether or not my colleagues become competition in the future doesn't matter -- we'll all be working toward a commons goal: reliable, accurate and dependable reporting that, among other things, keeps the general public informed and the elites accountable. Final lesson: don't take your colleagues for granted -- your competition might just turn out to be your saving grace in the end.
