Understanding the breakdown of a public speak is
very important in politics. This isn’t just a college presentation that you’re
hoping you can get a decent grade on even though you showed up late to class.
After reading about political oratory and public speaking as audience-centered
rhetoric and experiencing it firsthand, my perception towards the art of a political
speech has changed. Candidates are not just trying to make the audience smile
and nod. They’re using their words in an effort to make the audience say, “I’m
okay with you leading the country.” Giving a prepared speech,
or simply talking
on the spot, to an audience of college students is going to be drastically
different than one given to a crowd of Vietnam veterans. In preparation for
such public addresses, politicians must thoroughly prepare themselves by
analyzing their audience. Have they heard this before? Am I speaking to the
wrong crowd? How many people of color are in the audience? Are these
blue-collar workers? How many questions should I let them ask me? A politician
will not excel if they give a generic speech to every crowd that they address.
Senator Bernie Sanders speaks to his audience at Morehouse College in Atlanta, Ga. about minimum wage increase on February 16. |
After learning about the actions and characteristics
of past presidents such as Nixon, Jimmy Carter, Ronald Reagan and Barack Obama,
it’s interesting to categorize current presidential candidates into the main
attributes that Richard M. Perloff highlights in his book Mass Media and American Politics. Perloff’s main categories
included expertise, trustworthiness and good will. After observing the actions
and statements of several 2016 campaigning presidential candidates, it’s very
easy to use these categories to personally select your favored candidate.
During his town hall, John Kasich portrayed himself to the audience to be an
experienced, caring and religious family man that doesn’t know all of the
answers, but will work hard to solve problems. Donald Trump has been known to
answer most questions by saying, “It’s okay, I’ve got it.” Forever labeled by her email and Benghazi
controversies, Hillary Clinton can’t be trusted by many voters. As
more and more candidates continue to drop out of the race, it’s becoming
difficult for some people to decide on a candidate that they can trust.
After reviewing Daniel W. Turner, III’s report Qualitative Interview Design: A Practical
Guide for Novice Investigators, it’s interesting to see how different media
outlets will pose differing questions to politicians.
ABC NEWS – 11/17/15 – Barbara Walters talks to businessman and
|
They could be asking
them, literally, the same question, yet, they might receive a new response.
Also, it’s interesting, and sometimes comical, to see how different media
outlets patronage or dismiss politicians based on their responses. Donald Trump
is notorious for his oftentimes ludicrous interviews. When they ask the right
questions, interviewers can shine light on the lives of politicians that the
public may not know. In Trump’s case, many media outlets seem to be bashing
Trump for his lack of experience and know-how. Trump has a difficult time
responding to many interview questions. And in several cases, Trump tends to
come down with a serious case of “word vomit” and a case of the “I don’t knows”
as seen here.
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