Consistency
This political season has revealed several things about the
candidates. For one, Bernie Sanders, and
Donald Trump have kept a very consistent narrative throughout their
campaigning. Donald Trump continues to
bully “the establishment” and other candidates.
By some unexplained phenomenon, he maintains a great lead over the other
candidates despite opposition from the mainstream’s narrative. In the end, his message/narrative has been
consistent. Bernie has stayed on track
with constantly talking about Income and inequality. He has also avoided attacking other
opponents. Hillary Clinton has been
consistent but has started adding attacks in her narrative. This is also something the mainstream media
predicted she would do.
Agenda Setting
The Mainstream media is running a campaign themselves. They are running one article after another
trying to expose Trump’s past. NY Times,
Washington Post, CNN have been the biggest who are clearly trying to expose
Trump. It has been clear agenda setting
if I’ve ever seen it before. It’s
interesting because due to attention the media has given Trump, they are “huge”
reason Trump is where he is. They won’t
stop talking about him.
Rhetoric
Many have compared Trump to Hitler because of his ability to
use emotional appeal to persuade his followers to believe whatever he
says. He’s appealing to the anger of the
American people towards the establishment.
As long as he says what his followers are thinking and then it doesn’t matter
what he says after that.
Marco Rubio on the other hand has failed to gain voter
approval because his Rhetoric is so weak.
People just shrug their shoulders when he speaks. They don’t leave feeling inspired. They don’t walk away saying this guy is
presidential. Ted Cruz use of emotional
appeal has increasingly improved and people are responding. He talks like a pastor talking to a church crowd
but with a negative twist.
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