Clinton's Last Minute Iowa Push

Hillary Clinton’s campaign to win the Democratic Party’s nomination for President utilizes numerous mediums to reach potential voters. One form, her Twitter account, has recently increased its get out the vote efforts. Followers are reminded that the Iowa Caucuses are less than a week away and encouraged to give their email address to the campaign, committing to vote for Clinton. Clinton’s campaign tweets in Spanish at times, hoping to attract Latino support. Her campaign also tweets about gender equality in an effort to solidify female support for Clinton. In addition to this, Hillary Clinton’s campaign uses her twitter account to make broad policy statements about economic equality, hoping to convey her empathy for the poor. All these fall under appeals to emotion, which I believe is an effective method to mobilize voters to support a campaign.

Clinton’s television ads are designed to show her experience fighting for America. One recent ad airing in Iowa features clips of Clinton speaking about the importance of fighting for the next generation of Americans. The clips, taken from throughout Clinton’s long political career, are meant to display her vast experience in politics. To reinforce this, the ad ends with a voice over from Clinton stating, “I’m Hillary Clinton, and I’ve always approved this message.” Another ad from Clinton’s campaign focuses again on her experience, highlighting the fact that she is fighting for all Americans, including specific references to the poor and to women. Finally, Clinton is airing ads in Iowa that are meant to paint her main rival for the Democratic nomination, Bernie Sanders, as an idealist who cannot achieve all he promises and herself as an experienced politician prepared to make good on her campaign promises. These ads focus more on appealing to voters’ reason, using Clinton’s experience as a selling point.