Out of the three Democratic presidential candidates, Martin O'Malley is the only one constantly trying to get out of the shadows of his contemporaries, Bernie Sanders and Hillary Clinton.
At this stage of the game, O'Malley is generally underrepresented in the media. This was never more apparent than on Sunday night during the Democratic Debate on YouTube and NBC. Unfortunately, most of the attention that evening was turned towards Sanders and Clinton, with O'Malley having to ask for time to speak as he had not been called upon often.
In general, O'Malley does his best to remain patient, addressing issues with his fellow Democrats while attempting to avoid any mudslinging. Ultimately, the approach does seem timid, which could explain why he was unsuccessful in attempting to claim talking time.
It does, however, stand with his ads. His original 'New Leadership' ad emphasizes a combination of progressive thought and optimism.
Despite his past efforts in utilizing Wall Street for fundraising, it would appear that O'Malley would take after Sanders' lead in attempting to gain funds elsewhere, even bringing it up during the debate. He has repeatedly brought up the fact that he wishes to renew the Glass Steagall act in order to limit the power of the banking system, an act repealed by Clinton's husband Bill Clinton while he served as president.
The execution of his strategy and willingness to not give a fiery demonstration like Sanders is showing. O'Malley has polled in the single digits from the get-go, despite his positivity, and without such a dominant presence in body language and rhetoric, he will continue to face great challenges in his campaign for the White House.
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