What is political communication? "Let's Talk Trump."

The most intriguing definition of political communication that I happened across in several readings included several comments about a collaboration between political science and communication/media studies professionals. The collaboration, said the authors, is a result of these professionals working together on topics of mutual interest instead of “ignoring their colleagues” and conducting their own studies. In regards to the transmission of messages or opinions in “policom,” political communication can be described as how a candidate communicates, verbally or otherwise, through many channels and media outlets to get a message to the public and vice versa. Channels and media outlets for candidates might include their campaign website, social media pages or campaign ads. The public and press may use those same channels to interact with or report on candidates as well as take to their own social media accounts and other public channels to express opinions and communicate with people of similar, and many times varying, political opinion. The press, like the public, may interact with candidates or campaign officials via social media, but the press has a leg up on the public with its ability, in many cases, to reach the candidate personally as well as has a responsibility to report factual and accurate information to the public.

A rather colorful example of the practice of policom concepts is Donald Trump’s use of Twitter this campaign season. Trump has, undoubtedly, been the most outspoken illustrator of many candidate goals, namely, attempting to make himself more desirable to potential voters by making other candidates less seem desirable. Trump, while more animated than other candidates, exhibits policom marketing techniques that most candidates, especially in national elections, strive for. Trump has derived much of his success in national polls this season by catering to the other two players’ roles – public and press. When he makes “shocker statements,” like his idea to deport 11 million people and build a border wall, the press picks it up, gives Trump free publicity and steals spotlight potential from others. As far as catering to the public, Trump has capitalized on the nation’s yearning for firm action by making general, attractive statements that strike up conversation among voters. It makes sense as a marketing and campaigning tactic – I mean, who wouldn’t want to “make America great again”?