Hillary Clinton Campaign

A communication strategy is one of the most important parts of a political campaign. Especially now when social media playing a huge part in everyone’s life, the candidates make use of it. When looking at Hillary Clinton on what she has done this campaign run is to really focus on social media. In the last presidential campaign she did not really focus on that side of the media that ended up hurting her.  Unlike Barack Obama in his campaign he focused on social media like twitter, facebook, and instagram to get in touch with the people, especially the youth. In this go around Hillary has put an emphasis on social media. When she appeared on The Tonight Show with Jimmy Fallon on January 14^th in which she talked about being on twitter, instagram, and even snapchat. This is an entirely different Hillary then the one from the past years.

Since paid media plays such an important part in the presidential elections because it is shown on television. The candidates’ can put their ads on social media to reach an even bigger audience and have an instant connection with their supporters. Hillary has a team behind her as well that include her political consultants that help her run her campaign to help her succeed in the polling. Especially, now with the primaries heading into New Hampshire and Iowa. So this is the strategy that Hillary is using to gain voters by using media and social media to gain support from voters. This is how the campaigns are being run now.