Hillary Clinton 2016: A closer look at the campaign

In April of 2015, Hillary Clinton announced her candidacy for the President of the United States for the upcoming election that is to be held in November 2016.  After previously running in 2008, many new strategies have been employed in hopes of righting the mistakes committed in the previous go at the oval office.  As social media is becoming a more accessible tool for politicians to be able to connect with their constituency, Clinton started her campaign with this notion in mind. Hillary began her campaign with a video message that was accessible through multiple social media outlets.  One of her biggest knocks following the 2008 election was that then candidate Barrack Obama was much more accessible and connected with voters on a closer level.  Where this may have been true, Clinton is focused on that not being the case for this go round.  President Obama was one of the first to employ social media in a successful manner in the realm of political elections, and may be why he beat out Hillary in 2008.  Now she is one of the more active candidates on social media, looking to connect with "everyday Americans".  This is a common theme used through her campaign so far and is undoubtedly due to the criticism of her not being as approachable as many voters would like.  She uses concepts like "restoring the middle class" and her newfound status as a grandmother with hopes of achieving a better connection with American voters.  The grandmother theme is also probably in hopes of restoring the trust lost during her recent email debacle.  Her campaign has looked to entice the African-American votes with similar strategies employed by President Obama's campaign, as well as the Hispanic vote.  We have seen this with publications on her campaign website such as one titled "Reasons why Hillary is like your Abuela".  Not that she hasn't always been, but Clinton is very present at rallies, debates, and any other way to gain a new chance at addressing the public.  Due to her status as a front-runner for the Democratic party nomination, she has recently turned her message to a more anti-conservative candidate approach, attacking candidates such as Trump, Cruz, and Rubio.  This may be her looking past candidate Bernie Sanders, who is proving to be a real thorn in the side of the former Secretary of State.

Staff:

Her campaign staff includes John Podesta as campaign chairman, Robby Mook as campaign manager, Joel Benenson as chief strategist and pollster, Jennifer Palmieri as communications director, Stephanie Hannon as chief technology officer, and Amanda Renteria as policy director. Longtime Clinton aide Huma Abedin is the vice chairwoman of the campaign.  These are the people who are in charge of rebranding the Clinton brand and trying to right the wrongs of the previously failed run at the White House.