Tuesday, January 12, 2016

Political Communication In The Modern Media Age

Political communication is defined as the information transferred among governments, both foreign and domestic. The information and communication is also between citizens. The citizens include the mass media, governments, campaigns, special interest groups, and political movements.

Recognizing that all media is biased in some form, we understand that presidential candidates must send out information to voters in their own ways as well. The press can present the information to the voters in a factual manner and provide additional details that the candidate may have left out.

Democratic Presidential candidate, Bernie Sanders includes an issues page on his website. His campaign also includes a news section that provides up to date information from the press that voters may have missed. This gives voters the chance to view information from different media sources, but also the candidates get to pick only positive stories to tout or boast about the success of their campaign.

The citizens will then share stories to social media, and consume and process the information. In the modern political age, candidates now use Twitter and Facebook to even attack their opponents. With the Democratic race tightening as we get closer to the Iowa caucuses, Democratic front-runner, Hillary Clinton has been attacking Senator Bernie Sanders on guns and taxes. The way to make sure this information gets to voters, Clinton uses the media to proclaim her concern that Sen. Sanders is not tough enough on gun control because he voted with the National Rifle Association on the 2005 Brady Bill. Clinton hopes to portray Sanders as pro-NRA, that will hurt him with Democratic Primary voters.

Sanders responded on Twitter by posting a 2008 Hillary Clinton political advertisement that was an attack on than Senator Barack Obama, stating that he was too tough on gun control. Obama responded in 2008 by calling Clinton, "Annie Oakley." These political attacks are expected due to the political dynamics of primary races. Each candidate wants to win over voters.



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